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social media marketing, graphic design, website design
2020 - 2022

WEGL Sessions Thumbnail

WEGL 91.1 FM is Auburn University's student-operated radio station. The station signed on the air in 1971 and recently celebrated 50 years of broadcasting on April 25th, 2021. WEGL currently operates using a 3000 watt transmitter and broadcasts to five different counties on frequency 91.1 MHz. 

 

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I became the Marketing Director in June of 2021; managing, strategizing, and creating content for WEGL’s social accounts. Additionally, I collaborated with Auburn University Student Involvement to design and facilitate the procurement of promotional print materials for the station while adhering to branding guidelines set forth by the University. Heading the marketing efforts for the station, I established the WEGL Marketing Committee; a team to help expand the station's marketing capabilities and provide auxiliary support in planning and implementing station marketing campaigns. 

Instagram

facilitated 56.6% increase in following June 2021 - May 2022

Instagram Post
Promotional Instagram Post
Concert Review Post
Friday I'm In Love Instagram Post
Instagram Valentine's Post
Instagram DJ Post
Hangout Festival Promotion
Auburn Stages

WEGL's weekly concerts-on-campus series

individual Stages' social media promos

Auburn Stages
Auburn Stages Sage Promotional Poster
Auburn Stages Post
Open Mic Night Poster

Fall 2021 promo poster

Auburn Concerts on Campus Promotional Poster Fall 2021

Spring 2022 promo poster

Auburn Concerts on Campus Promotional Poster Spring 2022

WEGL Sessions

WEGL's in-studio "tiny concert" recorded series

social media promos

Website Icon
WEGL Sessions Thumbnail
WEGL Sessions Thumbnail
Website Design

Redesigned website homepage to optimize navigation and establish an identity more aligned with the WEGL brand, restructured the organization of site to enhance UX

website homepage

Website Homepage Design

promo banners for website carousel

Website Carousel
Website Carousel
Website Carousel
Website Carousel

section cover images

Website Icon
Website Icon
Join Us Promotional Poster
Website Player
AU Jungle x WEGL Collab
WEGL's 50th anniversary

April 25th, 2021; celebrated with 24-hour broadcast, virtual alumni social, and commemorative apparel

50th Logo and t-shirt design

WEGL 91.1 FM 50th Anniversary Logo

Promotional Apparel

WEGL T-shirt

Sweatshirts

Koozies

Koozie Back
Koozie Front
Hoodie Back
Hoodie Front
WEGL T-shirt

T-shirts

Hangout Festival Promotion

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